Rooted strategy.

Ritual marketing.

Real results.

Media House & Creative Studio

We’re a full-service content and editorial partner, rooted in soulful strategy and aesthetic precision.

→ Brand Storytelling & Editorial Content

  • Messaging hierarchy + brand voice development

  • Narrative frameworks for websites, products, and campaigns

  • Blog, email, and social calendar builds rooted in ritual + value

→ Creative Direction & Production

  • Full-scope art direction + shoot production

  • Lifestyle, product, and editorial photography

  • Visual identity and brand moodboarding

  • Print and packaging design in collaboration with conscious designers

→ Experiential & Immersive Campaigns

  • Campaign development for pop-ups, activations, and seasonal launches

  • Event branding + environmental storytelling

  • Content capture + distribution strategy for IRL moments

→ The Gaia Edit Integration

  • Ritual-rich, scarcity-modeled print and digital ad placement

  • Longform editorial features, interviews, and product storytelling

  • Product seeding through our sacred spaces and subscriber base

  • Distribution to high-net-worth, high-intent audiences across South Florida + national wellness enclaves

Cannabis & Wellness Strategy Consulting

With 15+ years combined experience in cannabis tech, dispensary operations, retail growth, and loyalty strategy, we offer deeply strategic support designed for brands ready to scale with soul.

→ Loyalty & Retention Architecture

  • Tiered program design, point valuation, and reward mapping

  • Email, SMS, and push campaign journey planning

  • CRM segmentation, reactivation funnels, and retention measurement

  • Platform implementation: Alpine IQ, Springbig, Headset, etc.

→ Technology Infrastructure & Analytics

  • POS + loyalty ecosystem audits

  • Reporting infrastructure + KPI development

  • Tech vendor vetting and implementation support

  • Lifecycle segmentation and performance tracking

→ Retail Operations & Experience

  • Budtender incentive structures + training programs

  • Onsite signage and flow mapping

  • Redemption audit + promo strategy alignment

  • Brand-building through in-store storytelling

→ Go-to-Market & Brand Strategy

  • Launch planning for products, stores, or new markets

  • Category-specific positioning + press rollouts

  • Event and activation strategy

  • Influencer/street marketing guidance

Every client is different. That’s why our approach is cultivated, not templated.

We blend brand soul with operational rigor to unlock growth that feels as good as it performs.

Cultivated Creative Co. is a bespoke media house and a strategic consultancy.

We craft rich, ritual-driven experiences for brands operating at the intersection of wellness, plant medicine, and intentional living.

Our work is equal parts strategy and storytelling, because in today’s landscape, the most powerful brands don’t just market. They move people.

we bridge editorial depth, brand vision, and revenue-generating strategy for brands who crave more than just clicks.

Whether you’re a plant-powered startup, a legacy wellness brand, or a luxury dispensary seeking to redefine customer experience, we meet you where you are and help you rise intentionally.

  • Mikaela 'MK' McLaughlin

    CO-FOUNDER, CEO
    Mikaela blends poetic storytelling with precise strategy, offering expertise across cannabis, SaaS, and conscious consumer brands. Her consulting spans loyalty architecture, sales org design, and messaging that moves.

  • Eric Zeiri

    CO-FOUNDER, COO
    Eric bridges operational clarity with expansive growth strategy, offering expertise across finance, partnerships, and the full tech ecosystem. His consulting spans startup scaling, revenue modeling, and infrastructure that supports conscious brands ready to grow with intention.